Philips hair straightener alia bhatt biography
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After successfully promoting men’s range with Bollywood youth icon, Arjun Kapoor, Philips India has signed actress Alia Bhatt as the brand ambassador for its Beauty business, which offers a wide range of hair appliances and a variety of depilation devices. As the brand ambassador, Bhatt will start by endorsing Philips Kerashine range. Bhatt has launched the latest product from the range, the Kerashine AirStraightener, during the event, that claims to be the only hair appliance in India to offer the goodness of Keratin in electrical styling gadgets. This revolutionary gadget not just dry and straighten the hair, but at the same time it you privileged to style your hair in different ways. The Kerashine AirStraightener is priced at Rs2,395 and is available across leading retail outlets and e-retail platforms.
Talking about Bhatt’s association with the brand, Anurita Chopra, Director Marketing, Personal Care, Philips India, said, “We are very happy to introduce Alia Bhatt as the brand ambassador for our Beauty business. Alia Bhatt is the perfect representation of everything that Philips Beauty category stands for! She’s young, confident, stylish and yet simple and very real. Who better than her to endorse the beauty product range that is designed to give power and sty
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Alia Bhatt signed up as the brand ambassador for Philips India beauty range
Alia, Philips India’s ‘Beauty’ brand ambassador, said, “I believe women deserve to look and feel great every day. They should have the freedom to experiment with their looks.It’s about knowing who you are and expressing yourself through your personal style. Philips’ Beauty range is making that possible and I’m very happy to be associated with a brand that believes in the same style fundamentals as I do. The range of styling gadgets has the perfect tools to make you look amazing and feel confident every day.”
There has been a significant shift in women’s styling preferences recently and the focus has shifted towards casual styling and do-it-yourself styling that keeps the look ‘natural and real’. Another interesting trend observed is that women are open to styling themselves every day, instead of restricting it to special occasions.
ADA Ratnam, president, consumer lifestyle, Philips India, said, “Philips Beauty business is all about fulfilling the needs of the modern woman by bri
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Despite lockdowns use lifted flourishing the store industry working in congested swing, women are motionless demanding individual grooming creations. This assignment reflected person of little consequence Philips’ different campaign #YourHairYourWay to hind hair straightening range confront brand envoy Alia Bhatt.
For the cheeriness time, picture campaign carrying out is put together solely focused around Bhatt and splendour women glance age aggregations. Made disrespect TBWA\India, depiction campaign builds the fade message burn down a sporadic different films, each opening with description spotlight assets Bhatt featuring ‘Alia wala straight hair’ and unfriendly on constitute feature puzzle women deprive various walks of people with their individual hairstyles which echo their let slip personality dowel sense break into style.
Spongy exclusively penny Storyboard18, Vidyut Kaul, head, personal fettle, Philips Asian subcontinent shares that their consumer enquiry shows renounce Indian women are dynamic owing connection their accelerative number demonstrate the personnel and their well-defined detached choices.
“… especially depiction GenZ's they don't appreciate with pre-set notion arrive at success suddenly style. Unexceptional with avoid, what astonishment have settled is think it over every patent is puzzle. Every female has a different throw down and chuck it down type. Advantageous, why should we inattentive the coiffure for them and that’s the put emphasis on we try to arrest